Holiday home stores are already offering discounts for buying gifts for the holiday season, but with Thanksgiving fast approaching, retailers are scrambling to sell items at a price that will satisfy holiday shoppers.
The retail giant Nordstrom announced Tuesday it will offer a discount for its Thanksgiving holiday sale of its most popular items on Wednesday.
It is also extending a holiday sale through Dec. 25, which will include items like Christmas trees, decorations, and holiday greetings.
“We’ve got a lot of stuff on the house this year, and it’s time to go shopping,” said John Zweibel, Nordstrom vice president of product development.
The retailer has also announced it will make holiday shopping easier for shoppers with its online store, where shoppers can buy items for a small charge for an unlimited time.
For example, shoppers can order an 8-pack of ice cream from a Nordstrom store on Thursday and receive it on Dec. 27 for a discounted price.
That offer, which has been in place since late January, has been extended to the entire holiday season.
The sale ends Dec. 31.
Zweidel said he expects to have Thanksgiving deals available to customers in the U.S. by the end of the year.
The holiday season is typically one of the busiest shopping seasons of the calendar, with more than 200 million Americans expected to spend at least one day with family or friends.
But retailers are still facing the challenge of keeping their Christmas shoppers happy during the busy holiday season that ends with the New Year.
Many stores have already canceled Christmas parties or gatherings.
In an effort to ease some of the pressure, Nordicherst is offering a holiday deal for shoppers who have bought a Christmas gift card, the company said in a statement.
“This offers shoppers the opportunity to shop at a reduced price for the first time in years,” Zweilbe said.
For consumers, Nordiques sale will also offer discounts on holiday gifts, including gifts for babies, children, grandparents, parents, and friends.
“For many years, our Christmas shoppers have been able to buy with gift cards at great discounts and with the convenience of being able to check out right away, while still being able in a pinch to buy Christmas presents,” Zwibel said.
“Our customers have long wanted to shop with us at a lower price, so this is a very exciting time to be a holiday shopper.”
In addition to Christmas deals, Nordics holiday sale will include holiday greeters and holiday displays.
Nordstrom is offering its Christmas greetings and displays for a reduced discount from Dec. 11 to Dec. 30.
A portion of the holiday greetances and displays will be sold on the online store.
On the day the sale ends, Nordica will also be offering its gift cards for a limited time on the website.
The Nordstrom holiday sale is one of many retailers offering discounts on Christmas merchandise during the holiday shopping season.
In addition, Nordices sales of the first three months of the 2018 holiday season have been on pace to be the best of any holiday season in the past 30 years.
For the full year, Nordies sales of merchandise have averaged $11.5 billion, up from $10.5 in the year-ago holiday season and $8.9 in the prior year, according to data from market researcher NPD Group.
The company said it is on track to deliver the largest Christmas holiday season sales ever for a retailer.
For now, however, Nordice shoppers can enjoy a discount on holiday gift cards.
“I’m just looking forward to getting those Christmas cards, getting those holiday greeties and getting those gifts, and seeing what we can do with those,” Zweiel said.
This story has been updated to include comments from John Zwilbert.